The Fractional CMO you need

Broad expertise, Specific Outcomes

In a fraction of the time. At a fraction of the cost.

Your company can benefit from having a full-stack marketing leader with previous CMO expertise without having to commit to hiring a full-time staff member. either operating as a CMO or as a specialist in particular marketing fields.

In addition to overseeing the job, I will also handle any pertinent stakeholders, giving you more time to concentrate on the other aspects of the organization.

More about the Fractional CMO

  • Fractional CMO: The Ultimate guide for startup founders
  • When do you need a Fractional CMO, and how can they add value? A 10 point guide.
  • Startup Growth: How a Fractional CMO’s full funnel, 4 stage approach can help
  • 8 scenarios in which a Fractional CMO can help
  • Brand Strategy for startups : 5 ways a Fractional CMO can help
  • Content Strategy for startups: A Fractional CMO’s 6 step process

The Fractional CMO toolkit

Brand Strategy

Establishing value propositions and positioning the brand in line with the company in order to spur growth.

Communication Strategy

Transforming the brand strategy into innovative and successful marketing across a variety of digital and offline consumer touchpoints.

Growth: Acquisition & Retention

Developing profitable and effective strategies for both paid and organic customer acquisition

Marketing Analytics

Putting up dashboards and a cadence to track and enhance business and brand metrics

Stakeholder Management

Handling External (Vendors, Agencies) AND Internal (Leadership, Marketing Team, Investors)

Hiring & Mentoring

Assembling and equipping a team with tools and a mindset to support the organisation in achieving business objectives

Get. Set. Grow?

LET'S CHAT

ATM for startups

No, not money. All Things Marketing. Here’s how.

Set up

I will assist you with launching your brand and business, from powerful brand narrative to productive GTM and growth loops. Check out my six-month CMO schedule.

Optimise

An unbiased evaluation of your marketing plan and initiatives in order to spot hidden opportunities and develop fresh ideas for boosting sales.

Refresh

Teams working in marketing can occasionally gain from an alternative viewpoint. a comprehensive one from someone with some experience in the field.

Troubleshoot

Anything might be involved: general guidance, a team workshop, or a particular problem with campaign management, content creation, social media, PR, acquisition, or brand strategy.

8 scenarios when a brand needs a Fractional CMO

Not an exhaustive list, but I have found these to be common

  • You are looking for someone with experience and knowledge to make sure that your brand and marketing take off right away after raising a seed or A/B round.
  • You have determined that your product is marketable, but you are unable to find (or afford) a full-time candidate with the necessary skills to manage all aspects of marketing, including hiring partners and teams, setting up goals and processes, growing your company's brand, and more.
  • You know your way around technology and products, but you need someone to help you design and carry out a go-to-market or product launch strategy.
  • You would like an outside opinion on the execution of your marketing plan, actions, and strategy. Consider it a neutral audit
  • Your marketing team is small, and its expertise is restricted to strategy and implementation.
  • You need someone with strategic thinking.
  • You want someone that your marketing team or agencies can go to for direction, mentoring, and support, yet you have direct reporting in marketing.
  • You require professional assistance in a particular field. It could involve PR, social media, content, expansion through acquisition and/or retention, and brand strategy and planning.
  • You are looking for a brand/marketing reboot to gain new insight, maybe through a workshop or a quick project.

How does a Fractional CMO work?

Understands the business context, and builds adaptive solutions for brand and business growth

  • Get a sense of the firm, customer, and competition in the larger context.
  • Sort goals into short- and long-term categories according to the situation.
  • To do this, develop a roadmap for your brand and marketing strategy as well as an action plan.

Why me? A brief history should help.

  1. My brand marketing ops learning happened at Worldspace, where I did everything from proofreading the final ad copy to making Rs. 5 cr/month media plans – broadcast, print, radio, and OOH – across a dozen markets. In 2004, I also convinced my manager to drop a billboard and give me the money for a Google CPC campaign, and the results got both of us pay hikes! 
  2. In 2007, I was the launch brand manager for Bangalore Mirror, and soon built the website for it (the first Times publication to have its own domain). The wireframe I made became the template for all Mirror websites. 
  3. In late 2011, I made the blueprint for Myntra’s presence on social media, and the next year, we made the brand a worldwide trend on Twitter, multiple times. This was before you could pay for it, or hire influencers to do it. Pure organic, at a time when few globally had a plan for social media. 
  4. In 2015, working with Lowe Lintas, I was responsible for Urban Ladder’s “Beautiful Homes Start Here” campaign line, and positioning.
  5. In 2020-21, after I had spent 3 years building the Scripbox brand for a 25-35 segment, the business pivoted to a 35-45 yr old demographic, and I found ways to reposition the brand and  acquire that elusive crowd digitally. 

External Resources

Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs (WSJ)

The Fast Growing Fractional CMO Model (Forbes)

Meet the fractional CMO (exchange4media)

I thrive on unchartered ground, and am now adept at converting unstructured problems into structured challenges.

With a toolkit acquired through years of experience, and an adaptive mindset. 

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