6 Month CMO – Gopesh Khandelwal

6 month CMO ™

Good efforts have been made. Productivity is excellent. However, the result is what counts.

For this reason, I created an organised, time-bound, and outcome-based plan to position you for brand and business expansion.

It simply helps both parties to be more structured; the timeline is not non-negotiable.

Why 6 months?

A customer’s perception of a brand is what it is. a judgement based on all the interactions the person has had with the brand, even if it is only a chance chat overheard in the lift. How can you affect that? by identifying the perception you wish to promote clearly and then utilising a variety of touchpoints to activate it.

Therefore, a single large TV commercial, a PR strategy, or a performance marketing campaign are not enough. It involves organising a tale so that the audience that matters to you is told the story in a logical manner. In order to assess efficacy and efficiency and ensure repeatability and scalability, a minimum of six months is required.

The Fractional CMO toolkit

Brand Strategy

Establishing value propositions and positioning the brand in line with the company in order to spur growth.

Communication Strategy

Transforming the brand strategy into innovative and successful marketing across a variety of digital and offline consumer touchpoints.

Growth: Acquisition & Retention

Developing profitable and effective strategies for both paid and organic customer acquisition

Marketing Analytics

Putting up dashboards and a cadence to track and enhance business and brand metrics

Stakeholder Management

Handling External (Vendors, Agencies) AND Internal (Leadership, Marketing Team, Investors)

Hiring & Mentoring

Assembling and equipping a team with tools and a mindset to support the organisation in achieving business objectives

Ready for a 6 month CMO?

book a call

The other things I can help with

Set up

I will assist you with launching your brand and business, from powerful brand narrative to productive GTM and growth loops. Check out my six-month CMO schedule.

Optimise

An unbiased evaluation of your marketing plan and initiatives in order to spot hidden opportunities and develop fresh ideas for boosting sales.

Refresh

Teams working in marketing can occasionally gain from an alternative viewpoint. a comprehensive one from someone with some experience in the field.

Troubleshoot

Anything might be involved: general guidance, a team workshop, or a particular problem with campaign management, content creation, social media, PR, acquisition, or brand strategy.